Meet Lizzie
Senior SEO Specialist in the automotive and collision industries, working at the intersection of strategy, enablement, systems, AI search, technical problem-solving, and the occasional side quest that turns into something much bigger.
SEO is the work. Growth is the pattern.
My career has never moved in a perfectly straight line. I learn deeply, build confidence, start seeing the edges of what I know, and then ask a bigger question.
That curiosity is what pulled me from client SEO into training, SOPs, migrations, Webflow, AI search, process improvement, cross-team collaboration, and the systems that make good work easier to repeat.
Find the friction.
If something is confusing, repetitive, inconsistent, or trapped in one person’s head, I want to understand why.
Learn enough to fix it.
I ask questions, shadow people who know more than I do, test tools, and get close enough to the work to understand the real problem.
Make it usable.
The solution should make the work easier to understand and execute, not prove how complicated the problem was.
Share what works.
Knowledge gets stronger when it moves. If something helps me, I want the next person to have access to it too.
Better work. Stronger people. Smarter systems.
I care about doing excellent work for clients, but I also care about how that work gets produced. I want teams to understand the reasoning behind the strategy, have systems they can actually use, and feel more capable because someone took the time to share what they knew.
That’s the thread connecting SEO strategy, training, enablement, technical work, AI experimentation, UX, documentation, and Skybreaker itself.
Exceptional work is the standard.
I care deeply about the work I put into the world. SEO is not a monthly box to check. I want the strategy to make sense, the execution to be strong, and the result to create real value.
I care about the craft.
I love the automotive and collision industries, and I’m endlessly curious about how they work. That curiosity keeps me learning, asking better questions, and bringing more context to the work.
I teach what I learn.
Education, training, and knowledge sharing are a huge part of how I work. If I learn something useful, my instinct is to document it, simplify it, and help someone else use it too. Aggressively helpful, sometimes.
I believe the basics still matter.
Strong foundations do not become less important because search is changing. I lead with sound SEO fundamentals while continuing to test new tools, follow emerging behavior, and adapt to AI and organic search as they evolve.
I’m invested in the outcome.
I want the work to be useful, thoughtful, and worth doing. I bring energy, collaboration, curiosity, and a high bar because exceptional work is not an extra. It is the expectation.
Do the fundamentals well. Keep learning what changes. Never stop caring about the quality of the work.
This is the place I’m keeping the record.
The work I’ve done. The things I’m learning. The ideas I’m still figuring out. And the person I’m becoming while I do it.